Who is Frida Beja

Frida graduated from the prestigious Jean Louis David hairstyling school in Udine, Italy, mastering the art of hair and beauty. In 2000, she brought her expertise to Albania, founding Sallon Frida, an exclusive hairstyling and makeup boutique that quickly became a symbol of excellence. Recognizing the need for professional training in the industry, she launched a hairstyling academy in 2002, playing a pivotal role in shaping and elevating Albanian beauty standards.

Building on her success, she expanded into the world of high fashion in 2010, unveiling a luxury bridal couture line that redefined elegance with exquisite wedding gowns and set new trends in the industry. As part of her global vision, Frida introduced a prestigious collection of professional makeup palettes in 2025, earning international recognition for their innovation and sophistication. With a relentless commitment to excellence, Frida continues to influence the beauty and fashion worlds, blending artistry with timeless elegance.